Comic books don’t always exactly get the love they deserve. Not to say they don’t get love at all, but I’m talking about in regards to getting the same level of attention as per a movie, video game, TV show, novel, or any other commercial product. And in the age of the Internet, apparently where “digital is the future” (it’s not), it shouldn’t be hard to market any piece of physical media. So why is it that some comics don’t get enough attention? Well, one answer could be the same as one would give for why a movie wouldn’t get enough attention: it’s all in the trailer.
No seriously, there are actual trailers made for comics. And like any trailer for any piece of media, they can be good or bad. But that question remains when they turns out not so favorably: what were they thinking? I’ve seen trailers for comics that actually look good such as Empyre, Thor #9, and The Boys: Dear Becky. Out of those three comics, I’m only subscribed to Thor, but still, the other two look pretty good, and I might even check em out someday.
Then there are the bad trailers. Well, “trailer” is a strong word for em. They’re more like promotional videos than actual trailers. They mostly consist of the writer, artist, and/or editor just talking about how AWESOME and EPIC the comic is, rather than just, oh I don’t know, letting the TRAILER tell the audience that. Because if you have to show up yourself and say why this comic is awesome and tell others to buy it, that’s not really good marketing or salesmanship, it just comes off as desperate and lazy, despite good intentions.
Promos for comics like Absolute Carnage, Children of the Atom, New Warriors, and even Empyre are guilty of this. Now, I’ll admit I’ve read Absolute Carnage and thought it was okay (might even talk about it at some point), but the marketing for it, especially the promo, nearly killed it for me. Same with the other two. The people in the video look uncomfortable, like they’re being held at gunpoint, and can only talk about how COOL the comics are. Forgive me for inquiring, but isn’t that what friggin convention panels are for?
This isn’t me saying that comics are dead, or dying, or any of that bullshit edgelords and ComicsGaters would say, and that it’s all because of these videos, and I’m trying not to come off like an entitled fanboy here. This is me saying that the comic industry has problems, especially with how it handles its own business and market their products. Think of it like this: if something bores you, that’s when you think of all the things wrong with it. Well, the promos tend to come off as more boring than exciting, while the trailers are more exciting than boring, if that makes any sense. With that said, the industry has a long ways to go, but it’ll get there.